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    Sponsoring the website of a non-profit organization is a great way to participate in online marketing. Ads for your company will be placed on the site of the non-profit organization that you sponsor. The cost of this sponsorship can be used as a tax write-off. Additionally, many people will look favorably upon your company for being involved with a charity. Just make sure that you involve yourself with a non-controversial charity, so as not to cause any problems with your image to the overall public. If performed correctly, your business can benefit in multiple respects from participating in a sponsorship program.