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    PPC (Pay Per Click)

    Pay per click, also called PPC or cost per click, is a type of online marketing and advertising where advertisers pay website owners for letting them advertise based on the number of clicks that a designated ad gets. There will generally be a specified amount paid per click, sometimes with higher amounts being paid if the clicker takes part in a specified action. Many times, cost per click advertising is used as part of an affiliate marketing program. To learn more about all of these terms, explore the sections further on in this article.