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    E-newsletters are a great way to keep in touch with current clients. You can allow certain clients to opt in to receive these email newsletters from you, meaning that nobody will get the emails who doesn’t want them. Plus, it assures that the people who do opt in to get the emails are likely to read them. This tactic is great for keeping in touch with current clients, but is not useful as a means to obtain new customers. Some types of businesses who find they benefit greatly from e-newsletters are: real estate agencies, retail stores, doctors’ offices, and educational institutions. Of course, after a business decides to send out an e-newsletter, they must address certain concerns about the newsletter, such as how often to send it out or how long it should be.