Sending out mass emails can be a useful method to get new customers. However, a business needs to be careful with this tactic. Often, mass emails are marked as spam, and do not make their way past a potential customer’s inbox filters. This means that many potential customers may not even get a chance to read the email that you sent out. Plus, buying lists of people to email can get expensive, and there is no guarantee that these people will even be interested in your services.
Companies can use email marketing to inform customers of contests that are going on. A company may also use a contest as an incentive for people to sign up for their e-newsletters. For example, if you are trying to get customers to sign up for your email list, you might offer a contest saying that anybody who signs up in a certain month will be entered into a drawing where one person will win a gift card to your establishment. This is a great way to jumpstart your email marketing efforts.