Email addresses are often fairly difficult to find unless you have a method to do so. After all, it isn’t very likely that people will just give you information to contact them without having a legitimate reason to do so. Thankfully, the solution is quite simple. Many Email marketers like to create websites surrounding a particular theme, or niche, and people who are interested in your particular topic then visit. For example, if you create a website that talks about the latest crop-growing tips, you’ll likely have a lot of visitors who are interested in learning more about planting and growing crops. If you provide a discussion area on your website, many people will use their email address in order to identify themselves during discussion – here is your moment to collect and advertise.
This method is particularly effective because you now know what your customer base is interested in. In this case, it was farming, but you really could create a website on virtually any topic. It’s also possible to advertise to people using blanket advertisements, or advertisements that anyone could be interested in, but it is generally far less effective. After all, put yourself in the shoes of the customer. When you visit a shoe store, you aren’t looking for gardening supplies – so an advertisement about gardening supplies will likely fall upon deaf ears. Use common sense and logic to make the most out of your advertisement base. Another thing to note is that people who are not interested in your advertisement will likely flat-out ignore it. Make sure you know who you’re advertising to or it will likely not work out.