Learning the ins-and-outs of the Internet is absolutely essential if you plan to successfully market products on the internet. One key term that you should become very comfortable with is ‘search engine optimization, ‘ or SEO for short. Nearly everyone uses search engines in an effort to find the useful information they want, and the name of the game for an online marketer is to be at the top of the search engine’s results. Naturally, just about every Internet marketer knows this, and as such your competition will likely be quite stiff. The solution is to become more knowledgable and to learn to adapt to the many situations associated with Internet marketing.
If you aren’t convinced that the Internet is the new frontier for marketing, just take a look around. Every major company now has a website, and literally millions of freelance products are constantly being introduced and sold on the internet. Online marketing has radically changed the way things are done, and more and more people are working from home.
These first few steps are absolutely essential in the online marketing process. Remember the procedure to take the first few steps in Internet marketing: choose a niche, create a website, and learn about SEO tactics to make your website more popular with search engines. The procedure involves a steep learning curve, but once you get over the hump, you’ll find that the potential to earn money is very nearly limitless.
PPC (Pay Per Click)
PPC (Pay Per Click)
PPC (Pay Per Click) advertising is a form of internet marketing communications wherein a website owner places ads on his site and receives payment from advertisers every time a visitor clicks on their ad. It benefits webmasters by allowing them to monetize their websites, and it benefits advertisers by driving traffic to their sites.
How Does PPC (Pay Per Click) Work?
You will find Pay Per Click advertisements all over the web. They show up at the top of Google search results, and they hang around on the right-hand border of millions of webpages. They often take the form of text snippets offering you an online college degree, or insisting they know a cure for your toenail fungus. Sometimes they materialize as huge, flashing banner headlines across the top of your favorite news site. Whatever they look like, if you click on one of them and link to the advertiser’s website, somebody (usually the owner of the website displaying the ad) earns a little cash. And somebody else (i.e. the advertiser) pays for it.
How Are PPC (Pay Per Click) Rates Established?
There are two main ways to establish pay per click rates. The first method is used primarily for ads appearing in or around the search engine results of Google, Yahoo, or Bing. For search engine ads, marketers bid on search terms, or keywords, that they wish to associate with their advertisement. For example, if you bid $.10 per click on the Google keyword phrase, North Dakota Widgets, and yours is the highest bid, then you “win” that keyword phrase. Thereafter, when somebody types the phrase North Dakota Widgets into Google’s search engine, your advertisement appears above or to the right of the organic results displayed for that search term. There are some qualifications to this, but that is generally how the process works.
The second method of establishing pay per click rates is typically used for advertisements on static websites filled with content that is relevant to the advertiser’s keyword phrase. In such a case, no bidding takes place. The website publisher and the advertiser simply agree on a flat rate fee for each click.
What if I Don’t Get Any Clicks?
Once your advertisements begin appearing in search results or on the pages of websites, and people start clicking on your sponsored link, then Google, or Bing, or the website owner will charge you the amount you bid for every click-through you receive. So if a thousand people click on your ten-cent link, it will cost you 100 dollars. However, if nobody clicks on your link, the advertisement costs you nothing. So one nice thing about a PPC (Pay Per Click) advertising campaign is that if it is ineffective, it will not cost you very much.
The Best Use of PPC (Pay Per Click)
The downside of pay per click ads is that they can be very expensive if improperly managed. You might drive thousands of visitors to your site, but if none become customers you are simply wasting time and money. Most online marketers cannot afford to rely exclusively on PPC, anyway, because the bid amounts always climb over time.
But the best use of PPC is to introduce a new product or service during a short-term marketing campaign. You can gear up and get moving on the campaign in a matter of days. You can adjust your message almost instantly if it does not seem to be connecting, and you can effectively beef up your online presence for a short time to test responses. It is perfect if you offer a product that visitors can buy the instant they arrive at your site.
Thus, although it is much more expensive than optimizing your content to improve your organic search engine results, PPC (Pay Per Click) advertising definitely has its place in your marketing mix.
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